Freeway Business Park

Fast Facts

Regional Impact: Projected to significantly boost local economic activity with $94.7M in output, 251 jobs, and enhanced business infrastructure, addressing high demand for smaller industrial lots.
Environmental & Community Features: Incorporates wetlands, walking tracks, and seating areas to blend business functionality with natural beauty and community engagement.
Prime Location: Strategically situated with frontage and visibility from the Princes Freeway, just 1 km south of Warragul town center, providing excellent accessibility and exposure.
Diverse Business Opportunities: Stage 1 involves rezoning and subdividing 15 acres into 25 lots for light and mixed-use industrial spaces, supporting warehouses, studios, and other businesses. A childcare center is also planned for integration.
Strong Investment Potential: Smaller industrial lots are expected to fetch $600-$650 psm, reflecting robust demand. Completion valuation for Stage 1 is estimated at $64.9M, with a pre-funding development margin of 60%.

The Perfect Hub for Growth

Acuity Development Group presents Freeway Business Park, a transformative two-stage industrial and mixed-use development in Warragul, the booming commercial hub of the Baw Baw Shire. Designed to meet growing demand for smaller industrial lots while enhancing community engagement, the project integrates functionality with natural beauty to support business growth and lifestyle benefits.

Strategically located near Warragul’s town center and the Princes Freeway, Freeway Business Park will serve as an economic and community cornerstone, offering unique opportunities for both investors and local businesses.

Economic and community cornerstone

Warragul is more than a picturesque regional town; it’s the beating heart of the Greater Baw Baw Shire region, with:

Proximity: Just 95 km from Melbourne CBD, with excellent freeway access to the city, airports, and ports.
Booming Property Market: Median house prices have soared 73% since 2016, reaching $650,000 in 2024.
Population Growth: Forecasted to grow by 46.4% to 87,281 by 2046.

Economic Strengths

Regional Output: Contributing $7.12 billion annually to Victoria’s economy.
Innovation & Industry: A hub for agribusiness, food processing, and advanced manufacturing, with major dairy and hydronics industries.
Tourism Potential: Welcomes over 1.15 million annual visitors, further boosting local opportunities.

Project Overview

A Vibrant Mixed-Use Development
Freeway Business Park will integrate modern amenities, environmental sustainability, and strategic urban planning to cater to businesses and the local community alike:

Stage 1:

Rezoning and subdivision of 15 acres into 24 industrial lots, ranging from 700 m² to 3,000 m².
Inclusion of a childcare center to support workforce and community needs.
Amenities include wetland views, walking tracks, and outdoor seating areas for both business and leisure.

Stage 2:

Additional lots and facilities to create a fully integrated business hub.

Investment Highlights

Frontage & Accessibility: Prime Princes Freeway frontage, ensuring visibility for tenants and businesses.
Demand for Industrial Lots:

Smaller lots in Warragul have performed strongly, with rates of $520 psm in July 2024. Freeway Business Park lots are expected to fetch between $600 and $650 psm, owing to their superior location and infrastructure.

Flexibility: Pre-leasing opportunities, lot sales (with or without leases), and full construction options available.
Economic & Job Creation:

Projected to contribute $94.7 million in economic output and support the creation of 251 jobs.

Location Benefits:

Close proximity to the Warragul town center, just 1 km north of the site.
Located within an established industrial precinct, surrounded by educational, retail, and recreational hubs.

Regional Impact

Freeway Business Park will deliver substantial benefits to Warragul and the broader Baw Baw Shire:

Economic Growth: Drives local business opportunities, strengthens infrastructure, and attracts investment.
Community Engagement: Enhances the region’s livability with sustainable design, childcare facilities, and public spaces.
Environmental Leadership: Incorporates natural waterways and green spaces, setting a benchmark for eco-conscious industrial developments.

Financial Overview

Total Development Value: $147.9 million.
Stage 1 Valuation: $64.9 million, with a 60% pre-funding development margin.
Lots Sizes: 700 m² to 3,000 m², priced at $600-$650 psm.
Projected Economic Output: $94.7 million, supporting 251 jobs.

By blending strategic urban planning, economic foresight, and community-first design, Freeway Business Park is poised to transform Warragul into a thriving hub for industrial innovation and regional growth.