8–12 Alfred Street, Warragul
Fast Facts
Booming Real Estate Market: Tap into the huge growth of a thriving regional town. Warragul’s median house price has surged 73% since 2016, now at $650,000, highlighting strong market demand.
Population Growth Potential: Forecasted population increase to 28,912 by 2046, underscoring the need for enhanced lifestyle and community infrastructure.
Prime Location, Dual Frontage: Positioned at the corner of Alfred and Anderson Streets, with 24.5m frontage on Alfred Street and 24.9m on Anderson Street, offering superior accessibility.
Expansive Development Opportunity: Spanning 10,083m² across three titles, ready for a transformative mixed-use redevelopment.
Visionary Mixed-Use Design: Features include a boutique hotel, vibrant retail and dining hub, and activated public spaces designed to enrich Warragul’s cultural and economic landscape.
Modern architectural development with Warragul’s rich heritage.
Set in the heart of Victoria, Warragul is a thriving regional town celebrated for its picturesque landscapes, vibrant arts scene, and strong sense of community. Positioned just 95 kilometers from Melbourne, Warragul has become a booming hub for both residents and investors. With median house prices rising 73% since 2016 and population growth projected to reach 28,912 by 2046, this is a town on the rise.
The heart of Victoria
The 8–12 Alfred Street site offers a unique opportunity to blend modern architectural development with Warragul’s rich heritage. The property spans 10,083m² across three titles, located at the intersection of Alfred and Anderson Streets. Its dual-street frontage ensures exceptional accessibility for pedestrians, cyclists, and vehicles alike.
This prime site is currently vacant land and a parking lot, making it ripe for transformation into a landmark development that enhances local lifestyle, fosters connections, and becomes a cultural and economic asset for Warragul.
The Vision
Acuity Development Group envisions this site as a destination hub that unites Warragul’s local charm with forward-thinking design. Key objectives include:
Enriching the local experience with boutique retail, dining, and dynamic social spaces.
Creating a seamless blend of day and night activities to cater to locals, visitors, and tourists alike.
Establishing an iconic cultural hub that enhances Warragul’s status as a thriving regional center.
This project will ignite vibrant activity, elevate the visitor experience, and provide long-term value for the community.
Hotel as a Community Anchor
The inclusion of a hotel is central to the project, designed to support local businesses while introducing new lifestyle opportunities to the region. By sourcing from local suppliers, the hotel will:
Drive economic growth and employment.
Create a hub for social gatherings, cultural events, and business networking.
Showcase modern design, sustainable practices, and cutting-edge amenities.
The hotel will not only benefit local businesses but also elevate Warragul’s appeal as a regional destination.
Dynamic F&B and Retail Hub
A curated food, beverage, and boutique retail hub will foster community engagement and attract tourism.
Residents will enjoy a fresh lifestyle destination for dining, shopping, and socializing.
Tourists seeking unique culinary and shopping experiences will inject revenue into the local economy.
This hub will celebrate local artisans and entrepreneurs, inspiring creativity and innovation across the community.
Public Open Spaces
Public spaces will be activated with events, pop-up stores, art installations, and live performances. These areas will:
Encourage social connection and inclusivity.
Provide year-round opportunities for cultural and creative expression.
Enhance Warragul’s identity as a vibrant, community-oriented town.
Destination Warragul: A Master Plan
The 8–12 Alfred Street project is a carefully crafted master plan that prioritizes activation, sustainability, and social connection. From daytime markets to evening dining, every element is designed to foster engagement, growth, and enjoyment for all demographics.
By activating surrounding public areas with outdoor events and street performers, this development will establish itself as a go-to destination for locals and visitors.
Financial Overview
Completion Value: $144,480,918
Development Margin Pre-Funding: 30%
Development Margin Post-Funding: 17%
This strong financial outlook reflects the project’s potential to deliver significant returns while leaving a lasting positive impact on the Warragul community.
"Melissa and Acuity Development Group have been valued clients of Transport & Traffic Solutions since 2021. Throughout our collaboration on various development projects, I have been consistently impressed by Melissa's hard work and dedication. Her commitment to delivering high-quality products that benefit the entire community is truly commendable. Melissa's attention to detail and proactive approach have made our partnership both productive and enjoyable. I highly recommend Melissa and Acuity Development Group for their exceptional service and community-focused vision."
Michael Marsicovetere, Director, Transport & Traffic Solutions
"We have worked with Melissa for several years on a number of small to large scale projects. Melissa is a visionary and sets a very high standard to achieve her development goals and ambitions. More recent projects such as Coldstream and Alfred Street in Warragul seek to achieve highest and best use but to also push for design and project excellence. All development needs to be feasible for the site but it must also ensure that it adds to the benefit of the community. Melissa is focused and continues to push for results. As planners our role is to assist Melissa through the complex planning approval processes. It is important to explore all approval pathways for new projects and Melissa is always willing to think strategically on achieving the best outcomes through State and Local Government. We look forward to continuing work with Melissa to achieve approvals for key projects."
Andrew Robertson, Director of Town Planning, Tract
100 Old Sale Road, Drouin West, VIC, 3818
It isn’t just a destination—it’s a legacy in the making.
Let's build the future, together.